David JonesSEMARCHY TEAM
Technical Client Success Manager at Semarchy

In scenario's where one record is from an external source, and the second record was created using Authoring, users may encounter an error similar to the one below.

Why am I unable to merge duplicates?

 

Explanation

With Matched entities (Fuzzy and ID Matched) there are two types of Golden Records: Master Based and Data Entry Based.

Master Based Golden records are consolidated from publishers’ master records.

Data Entry Based Golden records are created directly in the application.

Data Entry Based Golden records do NOT have associated master records. They exist only in the hub and do not exist for any publisher.

Master records are required for matching and consolidation. So that’s why your records weren’t available for merging.

Therefore you need a different approach: authoring on behalf of publishers.